RSVLTS is a clothing company in Hoboken, New Jersey. My team & I joined them for a semester-long campaign aimed towards generation-z to increase brand recognition and sales from a younger target audience. We wanted to stay true to the brand and implement user-generated content throughout our campaign to attract a younger generation to RSVLTS merchandise. My role specifically was to produce the creative content and determine the campaign branding throughout the campaign, ie. the campaign book, presentation slides, color theme, typeface, etc. I also, aided in creating example Instagram posts, and creating example personas.